Following the arrival of Japanese cosmetics giant Matsumoto Kiyoshi and Korean 3CE last year, now there’s another reason you don’t need to go shopping in Korea anymore.

Founded in 2012, Touch in SOL quickly gained the attention of Thai bloggers including Momay Paplern and Jeban.com for its lips and foundation line.

Now, the brand has finally landed Bangkok with a counter at All Season Place as well as an online shopping site (www.touchinsolthailand.com) with fair price tags.

Bestsellers worth trying include I’m Covering You BB Cream (a medium to high coverage level BB cream that’s contains whitening, anti-wrinkle and SPF 50, B850); One Second Vivid Lip Crayon (a cream lipstick in crayon-style packaging that comes with a lip sponge on one side to create that Korean gradient lips look, B650); and, the latest release, Flawless Skin Top Coat (a five-in-one foundation consisting of serum, primer, BB cream, foundation and powder (B1,290).