The wait is over. COS, the high-brow arm of Sweden's H&M fashion retailer, has opened its first Thailand store at EmQuartier.

Since 2007, COS has been the answer for city-dwellers from Helsinki to Hong Kong who want expensive-looking, designer style on a middle-management budget.

Here in Bangkok, you can expect the same. Prices for the new spring/summer collection in other cities float around the B4,000-5,000 mark, including structured-but-minimal, oversize shirts and A-line dresses that look straight from the set of The Shape of Water.

In the EmQuartier store, you’ll find womenswear, menswear and kidswear, and the good news doesn’t stop there. Siam Paragon will soon follow suit with its own store on April 14.