With the opening of Hej Street Beauty in Silom and Beautrium’s new branch at Seacon Square Srinakarin, a new wave of local beauty megastores is taking over Bangkok. The latest addition to that list is Siam’s Beauty 24, a sassy, neon-tinged standalone located opposite MBK mall.

Across three floors, the store stocks a wide range of cosmetic and beauty products from more than 200 local and international brands.

The first floor offers beauty products from the likes of L’Oreal, Maybelline, Bisous Bisous, Fairy Fox (B890 for pressed powder), Paponk (B320 for pencil liners) and Korea’s Ashley Premium Cosmetic (B199 for matte lipsticks and B359 for bronzers), while the second floor focuses on skincare products that include Dr. Jill G5 Essence (B1,490), Korea’s Skin’s Boni Yogurt Bonimini Wash Off Mud Pack (B139 each), Village 11 Factory’s Relax-Day Body Oil Wash (B590) and Hectic It’s Pack Time Face Masks (B129).

The third floor, we heard, will be turned into a cafe very soon.