Bangkok’s parade of Korean beauty brand openings is showing no signs of slowing, with Siam Square’s latest addition, Banila Co.—meaning the days of getting your friend to smuggle the goods from Korea are over!

Known for its highly popular Clean It Zero oil cleansers and base makeup products that help with flawless makeup application, this K-Beauty brand already has a cult following that spans not only Korea but America, China, Taiwan and Malaysia too.

At Bangkok’s flagship store, K-Beauty fans can expect to find best-selling products like Clean It Zero cleansing balm (B890)—a jar of which is sold every three seconds, according to the brand. It comes in four formulas, each in a pearlescent cotton-candy-colored jar—“original” in pink, “purifying” in purple, “revitalizing” in green and “nourishing” in yellow. What’s got so many fans hooked on this cleansing balm is its sherbet texture, which melts into a smooth oil cleanser once it touches the skin, allowing you to easily remove makeup in one fell swoop.

Other Banila Co. bestsellers worth checking out include the Liplike Lipslip (B790), a 3-in-1 lip lacquer that has the moisture of a lip gloss and the longevity of a lip tint, and It Radiant CC Cream (B1,250), a water-based color correcting cream that helps moisturize and even out your skin tone—great for creating a natural “no makeup” look.