The store: Located at the luxury Gaysorn Plaza, the sizable room showcases the brand’s famous loudspeakers, TVs and home entertainment systems. The minimally-designed store is meant to resemble a living room, while some of the speakers are also shown as wall displays. Customers can also book private in-store demonstrations of selected pieces.

 

The products: As you might expect, everything is really expensive. Most affordable is the BeoPlay A2 portable wireless speaker, which cost B18,500, as well as the cordless, leather-wrapped BeoPlay H8 headphones at B24,000. But the store highlight is the BeoVision Avant 55 (B712,000), an ultrahigh-definition (4K) TV with immersive 7.1 surround sound. We also love the BeoLab 18 (B/W cover B387,000, oak cover B430,000) wireless speakers, which feature a delicate combination of wood and aluminum.