Adding to Siam Center’s well-curated first floor of trendy Thai designer and multi-label stores like The Selected, Gin & Milk and Wonder Room is Absolute Siam Store, a snazzy new multi-label store aimed squarely at the young and fashion-forward.

The store oozes a cool, pop-artsy vibe thanks to its juxtaposition of purple furnishings and dark, mint green floors and walls—an homage to the tile colors of the original Siam Center back in the day.

The streetwear-focused selection includes exclusive collaborations between Absolute Siam and hotshot Thai designers like Leisure Projects, Takara Wong, SSAP NYC, Dry Clean Only and Painkiller.

There’s also a dedicated corner which offers a number of quirky Thai traditional-inspired lifestyle products and accessories that are great for souvenir shopping, from colorful Thai boxing shorts (B890), OTOP-style woven shopping bags (B1,200) to luggage tags, caps, totes, scarves and magnets with Thai iconography—think tuk tuks, floating market vendors and ballerina-style Thai classical dancers.

Apart from the shopping, Absolute Siam Store also houses a cafe space featuring two of Ayutthaya’s trendy coffee shops, The Summer House and T Bar, offering up bubble teas and cold brews.