While Siam Paragon’s shops have come and gone, menswear giant Ermenegildo Zegna has stayed looking pretty much the same since the launch of the mall 13 years ago.

 

That’s until a recent makeover gave the Italian sartorial master’s corner store a sleek update: goodbye boring brown everything; hello beige clay tile walls, wood accents and stark lighting.

 

The decor is an upscale fit for the full range of products from Ermenegildo Zegna’s spring/summer 2018 collection, in which designer Alessandro Sartori experiments with a sweet-and-soft palette across light and loose silhouettes. Turn heads with the Freesia-colored jacket (from B50,000) and rose pink wide-legged pants (B28,500).